Tetyana Ponomarenko tanya@keep.digital

Product Lead & UX Systems Designer

Built and scaled products to millions of users - designing complex systems for high-scale platforms.

Fight.ID UFC Strike Azarus Western Digital

Fight.ID

2M+ users

$183M token sale

Azarus

18M+ players

200M+ interactions

Selected work

Fight.ID mobile product screens showing quests, staking, and referral flows

Building Fight.ID: from 0 to 2M users

Designed and led the development of a product ecosystem combining identity, rewards, and engagement across web3 and off-chain systems.

Impact: 2M+ users · $183M token sale

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UFC Strike interface collage showing NFT card browsing and Flow to Aptos migration steps

UFC Strike – Designing a cross-chain asset migration system (Flow → Aptos)

Led UX design for a high-risk migration experience, enabling users to securely transfer digital assets between blockchains with clarity and trust.

Impact: Seamless asset migration across ecosystems

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Azarus live-stream engagement interface collage with games, wallet, and streaming tools

Azarus: designing real-time engagement systems for 18M players

Created interactive experiences for live streams, enabling real-time participation and engagement at scale across millions of users on Twitch.

Impact: 18M+ players · 200M+ interactions

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I design and build product systems for complex platforms at scale.

  • Systems over screens
  • Clarity in high-risk flows
  • Designing for real behavior at scale

Contact

Let’s build something meaningful ✦ Let’s build something meaningful ✦ Let’s build something meaningful ✦
Portrait of Tetyana Ponomarenko Let’s connect → tanya@keep.digital