Building Fight.ID: from 0 to 2M users
Designed and led the development of a product ecosystem combining identity, rewards, and engagement across web3 and off-chain systems.
Impact: 2M+ users · $183M token sale
View caseProduct Lead & UX Systems Designer
Built and scaled products to millions of users - designing complex systems for high-scale platforms.
Fight.ID
2M+ users
$183M token sale
Azarus
18M+ players
200M+ interactions
Selected work
UFC Strike – Designing a cross-chain asset migration system (Flow → Aptos)
Led UX design for a high-risk migration experience, enabling users to securely transfer digital assets between blockchains with clarity and trust.
Impact: Seamless asset migration across ecosystems
View case
Azarus: designing real-time engagement systems for 18M players
Created interactive experiences for live streams, enabling real-time participation and engagement at scale across millions of users on Twitch.
Impact: 18M+ players · 200M+ interactions
View case
Kingex.io: Crypto Exchange Platform
Designed an end-to-end crypto-to-fiat exchange platform, covering multi-currency transactions, payment flows, order management, user dashboards, and affiliate functionality.
Impact: End-to-end product design across 5 core product areas
View caseI design and build product systems for complex platforms at scale.
- Systems over screens
- Clarity in high-risk flows
- Designing for real behavior at scale
Systems over screens
Clarity in high-risk flows
Designing for real behavior at scale
Contact
Let’s build something meaningful
✦
Let’s build something meaningful
✦
Let’s build something meaningful
✦
